Arteco Raw Wines

 

Project Description

Arteco is a wine retailer specialising in organic and biodynamic wine. The job was to create a brand and labels for their own range of wines.

The Brief:
To design a new brand for Arteco Raw Wines. The brand is to be modern, organic and funky to attract people interested in buying quality organic and biodynamic wine.

What We Did:
We worked on a number of different concepts. We settled on creating a series of edgy and organic collages of everyday sayings such as ‘The early bird catches the worm’, ‘It is raining cats and dogs’, and ‘An apple a day keeps the doctor away’ to mention just a few. Elements of these collages would be used to create all other collateral such as business cards, promotional materials, wine labels and website.

Materials:
Mixed media collage.

 

Project Details

Art direction
Creative design
Digital collage