Firetree Consulting

 

Project Description

Firetree Consulting specialise in cultural awareness through training. Based in Brisbane and Darwin, it offers indigenous marketing and communications services.

The Brief:
To recreate an existing logo and business card to give a more organic and handmade aesthetic.

What We Did:
Firetree teamed up with PrintTogether to revamp the logo and business card. Originally, it was simply computer generated, and while it did the job it was static and clunky. The new logo was hand painted and hand written, then scanned and fine tuned in illustrator to create a vector file.

The Result:
The new logo uses the same elements but looks more organic and natural, in line with the principles of the company. We then designed and printed a range of business cards for staff on a raw brown 100% recycled box board.

 

Project Details

Art direction
Creative design
Illustration
Paper selection
Print management