Aspire

Aspire Holidays were a UK based luxury worldwide holiday brand based in London. Aspire is now part of XL Airways.

The Brief:
To create a contemporary holiday brochure for connoisseurs of luxury travel.

What We Did:
The majority of the luxury travel market use oversized brochures broken into countries. We worked with Aspire for two years to create a single worldwide brochure and a range of marketing materials each year. To keep the property pages clean and simple all additional information was located at the rear of the book. The front of the book was printed full colour on an FSC certifed fine silk paper to maximise the quality of images. The additional information pages were printed on recycled uncoated paper in just two Pantone colours.

The Result:
By reducing the size of the books, we saved Aspire over $80,000 in print and paper. The combining of the countries allowed the marketing department to cross sell. Additional properties were also added to their website to keep the printed brochure to a reasonable size. Aspire Holidays was aquired by XL Airways.