Tea for Change

Tea for Change is a social enterprise that donates 60% of profits from the selling of fair trade organic tea to support projects that protect our environment.

The Brief:
To create a brand, packaging and promotional materials for a fair trade, organic tea enterprise that supports projects involving conservation and communities. The initial name was Tea for Three, coming from the three areas the enterprise supports / three core values: Environment, Community & Education.

What We Did:
We created a simple brand that would appeal to people interested in sustainability. The idea was to make the materials look natural and down to earth. We suggested a name change of Tea for Change to move away from the well established brand T2 and to focus on the enterprise and its purpose of social change.